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Google Announces Entry Into Lead Generation: A Round Up

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Google has begun to test mortgage leads and refinance leads. Google will no doubt take their time in rolling this out but it creates an interesting new dynamic in the lead generation space.

Here is a round up of some of the buzz going on over the last few days:

Google announces AdWords Comparison Ads signaling a shift in the lead generation landscape.
Lead Advocate writes that Consumer Initiated Contact is the future of B2C sales lead generation.
Lead Confidential argues that Google faces new challenges to monetize lead generation.
DoublePositive highlights the beautiful simplicity of AdWords Comparison Ads.

Pass the Beans!

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