Coffee for Closers | Leads360 Sales & Marketing Blog 

Do you have a marketing strategy in place to touch past clients? How about current ones? Are your current clients aware of your new products and technologies? What are you doing to keep your product[s], your company, and most importantly YOU, on their mind?

The easiest, most trouble-free, and best business is return business. It is relatively simple to get if you know how to get it, and it breeds new referral based business.

Furthermore, what’s the easiest way to lose business to a competitor? Become just another part of someone’s day. Become a nameless, faceless feature of someone’s operation. This makes it easy for your competitors to walk right in, and kick you right out.

What are you doing right now to keep in touch with people whose trust you have earned in the past? Let’s talk about it. E-mail me at mmorelli@leads360.com or call me at 310.256.2947 so we can discuss some Best Practices.

We like our brands like we like our friends; with a personality.

Andy Sernovitz (word of mouth marketing expert) wrote a quick note about Zappos which has been successful, in large part, because of the personality which it has created for itself.

Here is the juicy part:

Call their customer service number: 800-927-7671

Every day a different employee hosts the phone calls. Today (Halloween) you get singing:

“Trick or treat, smell my feet, Zappos Customer Service can’t be beat. Hi, my name is Amber, and my name is Kimberly, from our product information support team, and we’ll be hosting today’s daily greeting on this spooky October 31st.”

Plus, every call ends with “Press 4 to hear Zappos Joke of the Day.” Two more employees tell you a joke.

Zappos is not afraid to say that they have a personality, and that’s just the kind of company that people want to deal with.

Zappos is a company that is an inspiration for us at Leads360, because it is built on customer service. When Zappos was just starting up they knew that an incredibly high level of customer service would be required to let people buy shoes, without trying them on. They developed a class-leading organization which revolves around making it as painless as possible to buy AND return shoes.

“We’re a service company that just happens to sell shoes.” Read the whole interview at Inc.