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Everything we know about the lead business from everyone at the Leads360 family. From online lead providers like LowerMyBills.com to Mortgage Lead Management best practices. We'll tell you what we know and what we've learned.  

Victory is the Triumph of Strategy

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The interesting thing about this article in the New York Times called, “What Economists Can Teach World Cup Coaches” is the following sentence: “…evolutionary finance regards financial markets as a competition not so much among individuals as among strategies.” It goes on to describe how distinct soccer strategies enjoy periods of dominance during which they appear to be unbeatable. It reminds us however that in soccer, as in financial markets, winning strategies cannot remain winning for long. It is the nature of the competitive landscape that the castle of victory is elusive, and one cannot hope to walk the same path to its doors more than a few times.
In soccer, as in business, strategies that are foolproof, and cannot be defeated do not exist. Everyone who competes is vulnerable to loss. In a certain respect the reigning winner is most vulnerable to loss. It is their strategy that is the most imitated, improved upon, scrutinized, and analyzed for weakness.

Whatever your business is, a winning strategy is likely to include getting more customers and cultivating relationships with customers before your competitors do. There are a few basics that any winning strategy is likely to include. To name a few:

• Finding qualified customers
• Successfully initiating a relationship with customers before your competitors do
• Maintaining contact with customers who are slow to close
• Rewarding agents who produce

So this raises the question, how does a business strategy get created and refined? The unfortunate reality is that too often, business strategies are created un-strategically. It is not uncommon for companies to create their strategies based on:

• Hunches
• Egos
• The ability of a given decision maker to state his case persuasively
• Indecision and randomness

On the other hand there are companies using Lead Management Software. One example of Lead Management Software, Leads360, ships with built-in best practices templates that are effectively out-of-the-box winning workflows. These strategic workflows are developed by industry experts based on the analysis of over 20 million leads. And every component of the out-of-the-box business strategy is customizable.

Lead Management Software provides companies with simple, powerful tools to collect and analyze data generated by their work. Not only does LMS help agents work leads; improving speed to contact, qualification rates, and close rates, LMS equips decision makers with tools to course correct and make quick changes any part of their business strategy that is underperforming. From lead sources, to internal lead routing, to team and individual agent performance; LMS gives business owners and managers all the hard data they need to refine their strategy and workflow.

Lead Management Software is a strategy in a box that can be continually refined based on real data. World Cup coaches would be lucky to have such a resource.

Pass the Beans!

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