Are your emails getting the results you want?
How important is sales messaging?
Clearly, what you say, when and how you say is important. Sending the right message to prospects enables them to differentiate you between your competitors.
Being able to connect with your prospects and turn them into customers depends in part on the specifics of your sales messaging; i.e., the way you define and communicate your unique value. This can be the difference between failing and succeeding. Developing the messaging that is most effective on cold calls, calls with qualified leads, direct mail, emails, etc is a distinct and ongoing challenge.
Continuing to hone your messaging, adjusting it according to timely opportunities, is a challenge all its own. But a separate challenge is identifying the messaging that works, and enforcing it.
When your sales messaging is at its most persuasive, and you’ve developed some strategies about when and how often to reach out to your prospects, how do you enforce it? How do you know your agents are sending out the best message?
Messaging can be enforced to a large extent by using lead management software. When it comes time to nurture the lead, who is not the quick close, you can use lead management software to can set up drip marketing email campaigns that reach out to prospects at intervals you define.
And how can you find out if leads from different sources are responding to different messaging strategies? So you can create drip email campaigns with messaging that is tailored to the prospect. You can see data on which emails are contributing to closed deals and which aren’t getting responses.
Communicating strategically is an important part of a successful sales effort. Being able to measure relative effectiveness of your sales messaging is a critical part of putting forth your best possible effort. Get the most results from your time and money by using a lead management solution that allows you to find out which messaging strategy is working.
