Lead Management-Into The Limelight
Yesterday, Leads360 founder Jeff Solomon was quoted in The Wall Street Journal about some of Leads360’s recent research regarding Lead Management best practices. The article which you can read here, talks about the three best ways to convert online prospects into clients. Our friends over at Leadcritic expanded upon this, and wrote a great piece about how Lead Management Solutions are finally getting the recognition they deserve, drifting away from the the common attitude of Lead Management being in the shadow of the almighty CRM. LeadCritic puts it best, “Customer Relationship Management platforms have been fooling performance marketers for years now claiming they are the best way to convert sales, when in fact they fall way short. In the true lead generation and performance marketing era, lead management companies have started where CRM’s have left off and have provided huge benefits to companies that made the smart choice of focusing on the intricacies of converting leads into sales.” While we concede that CRM’s are a great tool for some companies, it is nice to see a greater understanding in the marketplace of the vast benefits of placing a Lead Management solution on the front end, or in other words, putting “the horse before the cart.”
Click here to read “Lead Management Hits the Mainstream” on LeadCritic, or to here to read “Three Best Ways to Convert Online Prospects Into Clients” over at The Wall Street Journal.
