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Choosing the Right CRM Sometimes Means Choosing LMS

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This article, “Adding Education into the CRM Equation,” explores the importance of doing research before deciding on a CRM vendor. It’s important to be aware of your level of CRM education. If you don’t know enough, it’s important to face facts about what you know and what you don’t; important to educate yourself before getting into negotiations. In today’s business landscape using technology is essential to survival. When businesses that are not used to relying on technology begin to come to grips with its necessity, they often draw the conclusion that CRM is the solution for them.

When evaluating CRM solutions for the first time, some buyers end up buying the promise of all it can do. But the promise of CRM and the reality of its adoption can be worlds apart. This is why it’s critical to make use of the plentiful resources on the internet which can help buyers make an informed decision.

But imagine the strategic shopper whose business acumen equips him to approach buying a CRM by asking all the right questions. Instead of hearing what a given CRM solution can do, he has a clear picture of how his sales process works and searches for a solution to fit. A solution that fits the way his company does things and allows him to improve it.

For such a buyer, making an informed decision about CRM solutions can lead to an unexpected solution altogether. For a business that is looking to increase revenue and grow their business by contacting, qualifying, and closing more leads, Lead Management is usually a better fit than CRM. Lead Management Software is built to achieve these goals each in turn, allowing sales agents to contact leads more quickly, and stay in contact with them until they close.

To learn more about how LMS and CRM complement each other watch this Leads360 webinar called Where Good CRMs Go Bad.

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