Conforming loan limits will most likely increase…
…substantially, and soon.
What will you do when that happens? If you are on top of your game you will run a report in your LeadManager to identify all leads in the system with a loan amount above $417,000 and up to whatever the conforming loan amount limit will be. You will then create an email marketing campaign discussing the recent changes and urge them to contact you to discuss potential money saving opportunities that it will make possible. You will also start a call campaign to touch these individuals, aggressively.
But you don’t have to, if you don’t want to. You can sit back and wait for them to call you if you want…cuz, you know, that’s the way it happens anyway, right?
Get proactive, capture business.
