LeadCritic: Excuses Will Put You Out of Business
At Leads360 we obviously stress the importance of having a LMS system in place to help businesses achieve maximum results. Although the value and the necessity of utilizing an LMS has been proven many times over, some companies still are skeptical of methods and best practices encouraged by implementing it. LeadCritic recently wrote a great article explaining how companies that start make excuses from the get go and who are unconvinced that measuring things like speed-to-contact and contact rates are relevant, will ultimately fall behind their competition.
See below for an excerpt or click here to read the whole article.
“I have seen this too many times. I can predict exactly what will happen. The company will continue sputter along wondering why they can’t quite get the ROI they are looking for. Mostly likely they will hire and fire people thinking it is a personnel issue. They will continue to grow, because the demand for their product is at an all time high, but as soon as conversions take the slightest dip they will begin to panic. They will finally make the decision to bring on an LMS and work on an integration with their legacy system. This will take a few months and by the time they have the right tools implemented and optimized it is too late. They are behind the eight ball and playing catch up.”
