coffeeforclosers.org 

…substantially, and soon.

What will you do when that happens? If you are on top of your game you will run a report in your LeadManager to identify all leads in the system with a loan amount above $417,000 and up to whatever the conforming loan amount limit will be. You will then create an email marketing campaign discussing the recent changes and urge them to contact you to discuss potential money saving opportunities that it will make possible. You will also start a call campaign to touch these individuals, aggressively.

TechCrunch reports that Oversee.net has taken a large capital infusion. Our friends over at low.com will surely benefit from this cash as they adjust their business in the face of the changing mortgage landscape. Oversee as a whole is a fascinating company, and represents one of the first e-conglomerates. Just how important will domain names become?

Image courtesy of GapingVoid 

Anyone in the “Lead Ecosystem” knows that it is a complicated world. 

Lead Providers have a complex formula for generating, pricing, filtering, and distributing leads, in addition to all the integration headaches of providing leads to customers by email, spreadsheet, or through one of many Lead Management Systems.

Meanwhile Lead Management companies have to work with the Lead Providers to make their mutual clients as profitable as possible, while keeping everything running smoothly.  Lead Management companies have to work with hundreds of lead providers, client self-generation and importing of leads,  and exporting those leads to a 3rd party software, such as a Loan Origination System or a client management system.

The Lead Critic made a very good post earlier this week about sharing data with your lead providers. As a lead management system company, obviously we have a good idea of overall performance. I say overall performance because it would be unfair of me to say lead performance, because a lead is only one ingredient in the mix. More on that some other time…

So internet spending is still going gangbusters, including 26% rise in spending year to date…

NEW YORK (Reuters) - U.S. Internet advertising revenue rose 25 percent in the third quarter to about $5.2 billion, a new record, according to data released on Monday.

The report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP showed online advertising revenue has hit new highs in each of the first three quarters of 2007.

Revenue for the first nine months of 2007 totaled $15.2 billion, up nearly 26 percent from the $12.1 billion recorded during the first nine months of 2006, the report said.

Our own Lead Guru has written a great post about the hidden opportunity in bad leads, over at Lead Critic.

Purchased internet leads have a bad phone number percentage that ranges from 8% to 22%. Do you just return these leads without trying to salvage a deal? NO, NO, NO. Email that borrower assuming they entered in the phone number incorrectly intentionally.

Read the whole post here.

In an ever-changing mortgage environment, the days of printing money are over; buying and converting internet leads is getting harder and harder.  Here are the 10 things you can do to grow your company in a tough business climate using internet mortgage leads:

1. Understand Leads: Many mortgage brokers and bankers rush into buying leads without thinking their reasoning through.  Simply put, buying mortgage leads is buying the contact information of people who have expressed some interest in getting a loan.  By receiving this information you are not getting done deals delivered to your salespeople.  These potential customers are actively shopping many different loan providers and offers.  Getting the lead should be the beginning of your sales strategy, not the end.