Current and Past Clients, your best source of business…
Thursday, December 6th, 2007Do you have a marketing strategy in place to touch past clients? How about current ones? Are your current clients aware of your new products and technologies? What are you doing to keep your product[s], your company, and most importantly YOU, on their mind?
The easiest, most trouble-free, and best business is return business. It is relatively simple to get if you know how to get it, and it breeds new referral based business.
Furthermore, what’s the easiest way to lose business to a competitor? Become just another part of someone’s day. Become a nameless, faceless feature of someone’s operation. This makes it easy for your competitors to walk right in, and kick you right out.