Making it Easier for Your Referrers
Friday, October 29th, 2010An article called 5 Ways to Avoid Referral Mishaps appears on Larry Bodine’s Law Marketing Blog.
Law Firms have their own set of challenges in making and tracking referrals, but many industries would list referrals among key source of new business and struggle to keep track of them with ineffective tools. Among the challenges addressed in the article are making sure you recover referral fees and keeping tabs on the how the referral is progressing through the litigation.
So why not use lead management software to track referrals? After all, what is a referral other than a lead. A referral is on one hand, just another type of lead. But on the other hand referrals can be among the hottest possible leads. They are qualified, ready to buy, and they’re being handed off to you with a recommendation.
Everyone knows that referrals have incredible value. Getting more referrals is great for any business. Increasing the number of referrals you get is achieved by cultivating relationships with parties who are in a position to make them. Building relationships takes time, and corners can’t really be cut with that process. Though there are other ways to optimize the referral process.
If building relationships that yield referrals was easy, we’d all be swimming in them, but the fact that it takes time and effort only speaks to the ultimate quality of the leads that come in through these channels.
Building relationships takes time but there are some tools that can make it a little easier. Some lead management software providers have a referral portal that makes it easy to for referrers to track the referrals they have made as they move through the sales cycle. Think about it from the referrers’ point of view; would you make more referrals if every time you did you could log in and watch its progress? Of course you would. And people referring to you will be more likely to increase the frequency of referrals if they had more visibility.
Using lead management software with a referral portal are making it easier for people to refer them business. And they are getting more referrals because of it. Click here to see how the Leads360 referral portal works.