ZipSearch! Podcast: All About Lead Management
Leads360 CEO Jeff Solomon recently joined David Schneider, founder of ZipSearch!, and Mike Ferree, founder of LeadCritic.com and Marketing Guru at ZipSearch!, for a great podcast about the benefits of using a Lead Management System.
Lead Generation companies like ZipSearch! are increasingly pushing their clients to use Lead Managment technology to get the most from their leads. You have heard it all from us before but it’s nice to get the perspective from the Lead Generation side. We look forward to future installments in this series.
You can find the podcast with Jeff on the frontpage of ZipSearch.com this week, and it will later be moved to their archive.
Keep up the good work ZipSearch!.
Raul said... February 26th, 2008 at 7:27 am
It’s about time!! Here at leads360 we have known this for a long time. In order to get the most out of your leads (regardless of their marketing origin, but especially time sensitive internet leads) it is imperative to have a system in place to physically track progress and display key metrics.
Without a system in place it is mostly like running around in the dark. Even NASA, which has some of the most technically advanced spacecraft in the world as well as highly trained astronauts doesn’t send their crew anywhere without guidance and GPS.
Lead Management gives you that clear picture so you can see what is going on in your sales cycle while creating increased sales opportunities. It gives you the ability to identify strengths and weaknesses and helps you get the most out of your marketing efforts. Now the important question. Are you making the most out of your opportunities?
owen raun said... February 26th, 2008 at 9:31 am
luv it – great stuff – keep these up – (nice job on the bumper music too)