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Tune In to: “Why You Can’t Trust a CRM with Student Recruitment”

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The world of career universities and colleges is booming, yet many schools are losing out on prospective students due to out of date best practices and aged recruitment and enrollment solutions. Hear from the experts as they discuss why CRM’s are not the answer educators have been looking for. Leads360 founder Jeff Solomon will be joining Ryan Busch (founder of .eduMarketer and Principal of Higher Ed Gadfly–a digital marketing, social media, and e-learning innovation consultancy) and Josef Katz (manager of .eduMarketer and VP of Marketing for StraighterLine) for a discussion about “Why You Can’t Trust a CRM with Student Recruitment.”

“Show Summary: The term Customer Relationship Management (CRM) has become a must-have for post-secondary institutions. Many schools begin their journey towards improved enrollment business processes and recruitment results by looking at a CRM. However, there is often a gaping chasm between what a CRM can do in the recruitment process and what it needs to do. A CRM is often not the one-size-fits-all solution they are portrayed to be, especially when it comes to recruitment management. This .eduMarketer Radio Show will discuss what a CRM is good for and what it lacks.”

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