The Generalist vs. the Specialist
People often ask me what the difference between CRM and Lead Management is. One way to look at the comparison is with an analogy I like to reference from the 1912 summer Olympics in Stockholm. The winner of the decathlon was Jim Thorpe. He had the best overall scores javelin, shot put, hurdles, dashes, high jump… a bunch of track and field events. The King of Sweden, King Gustav the 5th, was so impressed by Jim Thorpe, he said, “You, sir, are the World’s Greatest Athlete.” And he was.
That said, somebody else had the best times in each of the individual events. Jim was the “generalist” and someone else was the “specialist” in each of the individual events. In fact, in every track and field event the world record is held by a specialist not the decathlete. That’s CRM; it’s the generalist. It’s good for a lot of functions, but it’s not great at any one thing. When it comes to converting sales leads into customers, if you want to achieve the best results, get a specialist, get lead management. Get Leads360.
I did a great webinar about this a while back, check it out here.
