Leads360 founder Jeff Solomon recently was interviewed by Smallbiztechnology.com for an article entitled “Managing Your Sales leads: CRM (Nor Excel) Is Not The Answer.” Jeff does a phenomenal job articulating the proven benefits that companies can instantly start to take advantage of when they commit to a lead management solution like Leads360.

Check out an excerpt from the article below.

“If businesses are not using a particular lead management technology, what are they using?

The truth is that many small businesses do not use any type of lead management or CRM application. For companies that have little or no marketing program (i.e., they get a few referrals a month or something like that), this may not have a huge impact. But most small businesses survive on leads and have some type of lead generation program. Whether they use Google Adwords or simply drive organic traffic to their website, chances are they are getting leads online. If they are, not having a system to manage those leads is a big mistake. Some companies try to get by on managing leads in Outlook or another email program; some try to use Excel. And a lot of small businesses manage leads on printed paper. None of these methods work well, in particular if the company has more than one person selling.”

Check out the full article here.

Tags: Lead Management