http://www.coffeeforclosers.org/simplification-cant-come-too-quickly-for-the-lead-ecosystem/ Leads Closed Fresh Daily Wed, 22 Dec 2010 23:57:06 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.coffeeforclosers.org/simplification-cant-come-too-quickly-for-the-lead-ecosystem/comment-page-1/#comment-93 Morelli Wed, 16 Jan 2008 18:05:24 +0000 http://www.coffeeforclosers.org/?p=56#comment-93 What this all says to me is "TRANSPARENCY!" One of the cardinal rules of sales is "Never overeducate your prospect." I'm not so sure that this rule is as important in the present, to making a sale, as it was in the past. I think it provides for a smoother transaction, and creates a better relationship in the end. Whether I am selling a lead management system to a mortgage company or that mortgage company is selling a loan to a consumer, an open and transparent process I think can curb a lot of the pains explored above. Plus, it just makes life easier to lay your cards on the table sometimes. The business you want, the good business, will appreciate it. What this all says to me is “TRANSPARENCY!” One of the cardinal rules of sales is “Never overeducate your prospect.” I’m not so sure that this rule is as important in the present, to making a sale, as it was in the past. I think it provides for a smoother transaction, and creates a better relationship in the end. Whether I am selling a lead management system to a mortgage company or that mortgage company is selling a loan to a consumer, an open and transparent process I think can curb a lot of the pains explored above. Plus, it just makes life easier to lay your cards on the table sometimes. The business you want, the good business, will appreciate it.

]]> http://www.coffeeforclosers.org/simplification-cant-come-too-quickly-for-the-lead-ecosystem/comment-page-1/#comment-92 owen raun Wed, 16 Jan 2008 14:24:37 +0000 http://www.coffeeforclosers.org/?p=56#comment-92 Good post - I'd chime in that the market shake out will only help our industry's interface with the consumer. Gone are some/most (not sure here) of the lenders that gave our industry its reputation for bad service, unethical loan officers and steering consumers into products they didn’t match well with. Remaining are lenders that play by the rules - give full disclosure to the consumers and attempt to make every transaction a pleasant one.. Good post – I’d chime in that the market shake out will only help our industry’s interface with the consumer. Gone are some/most (not sure here) of the lenders that gave our industry its reputation for bad service, unethical loan officers and steering consumers into products they didn’t match well with. Remaining are lenders that play by the rules – give full disclosure to the consumers and attempt to make every transaction a pleasant one..

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