Leads360 Now Provides Integrated Lead Scoring & Address Verification From Targus
Integrated Scoring from TARGUSinfo
Leads360 is pleased to announce our partnership with TARGUSinfo, the industry leader in real time lead verification and scoring services. Using On-Demand Lead Verification can significantly increase the contactability and conversions of online leads by automatically verifying and enhancing leads prior to distribution.
How Does it Work?
TARGUSinfo will instantly indicate any linkage between the name, address and phone of each lead and provide you with actionable information on whether to accept or reject that lead. Ultimately, you can distinguish between the good and bad leads and drive more conversions. Clients can also enhance their leads by appending alternate phone numbers or addresses, household level demographics and household property data.
You can leverage TARGUSinfo’s lead verification services automatically when new leads arrive or trigger using an action. Here are a few use cases:
- Automatically verify and prioritize calls - When new leads arrive they will be automatically given a “verified” or “not verified” category which can be used to prioritize call queues. You can create a custom “My Report” that will immediately list “verified” leads at the top of your view leads list. You can also automatically post them to your dialer if you have one.
- Route “verified” leads to top sales people - Create a distribution program that automatically assigns “Verified” leads to your best agents and set short recycle times to ensure calls are made quickly.
- Improve quality from your lead providers - Setup an XML trigger to report unverified leads to your lead sources in real-time. Use this information to request credits and help lead providers refine their marketing to provide better leads.
- Find hidden opportunities from existing leads - Run a batch to post old leads to TARGUSInfo and have contact information appended. Prioritize the newly verified leads in your nurture call campaigns.
