Comments on: One consumer, multiple leads… http://www.coffeeforclosers.org/one-consumer-multiple-leads/ Leads Closed Fresh Daily Fri, 27 Aug 2010 18:13:39 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Lender on The Finance World For News and Information Around The World On Finance » Blog Archive » One consumer, multiple leads… http://www.coffeeforclosers.org/one-consumer-multiple-leads/comment-page-1/#comment-730 Lender on The Finance World For News and Information Around The World On Finance » Blog Archive » One consumer, multiple leads… Thu, 10 Apr 2008 18:45:53 +0000 http://www.coffeeforclosers.org/?p=59#comment-730 [...] One consumer, multiple leads… I would assume that initially, a consumer would think that they are filling out a lead form to be matched with a lender. As they proceed, if they answer questions that prompt more questions, it quickly becomes evident that there are … [...] [...] One consumer, multiple leads… I would assume that initially, a consumer would think that they are filling out a lead form to be matched with a lender. As they proceed, if they answer questions that prompt more questions, it quickly becomes evident that there are … [...]

]]> By: Lee http://www.coffeeforclosers.org/one-consumer-multiple-leads/comment-page-1/#comment-106 Lee Mon, 21 Jan 2008 22:27:20 +0000 http://www.coffeeforclosers.org/?p=59#comment-106 The up-sell and cross sell is a common practice among lead generators. Adchemy has a debt offer that follows their mortgage application. Doesn't the consumer get pounded in that situation as well? How many upsells or cross sells are too many? The biggest challenge now for generators is how to monitize sub-prime traffic. Pushing them into a mortgage lead simply doesn't work anymore as no one buys them. Their multi-product execution seems to be an attempt to monitize that sub-prime traffic. The up-sell and cross sell is a common practice among lead generators. Adchemy has a debt offer that follows their mortgage application. Doesn’t the consumer get pounded in that situation as well? How many upsells or cross sells are too many?

The biggest challenge now for generators is how to monitize sub-prime traffic. Pushing them into a mortgage lead simply doesn’t work anymore as no one buys them. Their multi-product execution seems to be an attempt to monitize that sub-prime traffic.

]]> By: Justin Rees, Head of Marketing, LeadPoint UK http://www.coffeeforclosers.org/one-consumer-multiple-leads/comment-page-1/#comment-98 Justin Rees, Head of Marketing, LeadPoint UK Fri, 18 Jan 2008 13:43:16 +0000 http://www.coffeeforclosers.org/?p=59#comment-98 I am the head of marketing for LeadPoint UK. I think this article raises a lot of interesting questions. In the UK, the mortgage lead generation industry is a few years behind the states. Lead buyers expect much higher conversion rates and most leads are sold exclusively (despite the fact that there is no such thing as a 100% guaranteed exclusive lead). The issue that you addressed which I think is the most important one is the issue of educating the consumer. As lead generation evolves on both sides of the Atlantic and regulators continue to scrutinise the industry I think the consumer experience will become more and more central. It is very easy for regulators to cry foul but one of the problems is that consumers needs and financial situations are far more complex than the information that can be captured in a simple data capture form. Consumers need to be informed and lead down the most appropriate path. The more relevant a lead is the more valuable it is. It will be interesting to see how this side of things develops over the next few years as regulation, conversion rates, etc are all pulling in different directions. I am the head of marketing for LeadPoint UK. I think this article raises a lot of interesting questions. In the UK, the mortgage lead generation industry is a few years behind the states. Lead buyers expect much higher conversion rates and most leads are sold exclusively (despite the fact that there is no such thing as a 100% guaranteed exclusive lead).

The issue that you addressed which I think is the most important one is the issue of educating the consumer. As lead generation evolves on both sides of the Atlantic and regulators continue to scrutinise the industry I think the consumer experience will become more and more central.

It is very easy for regulators to cry foul but one of the problems is that consumers needs and financial situations are far more complex than the information that can be captured in a simple data capture form. Consumers need to be informed and lead down the most appropriate path. The more relevant a lead is the more valuable it is. It will be interesting to see how this side of things develops over the next few years as regulation, conversion rates, etc are all pulling in different directions.

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