More On Google Comparison Ads
Nick Hedges, our SVP of Sales and Strategy, was recently interviewed by Anthony Garritano from Mortgage Technology about the benefits of Google’s new Comparison Ads.
Click here to read the full article, or check out Nick’s excerpt below.
“We’ve been working with Google, helping them think through this opportunity,” said Nick Hedges, senior vice president of sales, business development and strategy for Leads360.
“They are trying to create an ecosystem of technology providers that allow Google to authenticate the mortgage rate to make sure the companies actually offer those products at those rates. They also want lenders to manage those leads in an efficient manner.
“We send a notification to the lender that they have a lead from Google. From there the lender can manage the lead through leads360. The major significance is that this legitimizes the online marketplace.
“Google becoming a lead provider will pique the interest of lenders that don’t buy Internet leads. It’s significant to the mortgage industry as a whole because there will be more competition,” noted Mr. Hedges.
