1. Jump to page-navigation
  2. Jump to content

Everything we know about the lead business from everyone at the Leads360 family. From online lead providers like LowerMyBills.com to Mortgage Lead Management best practices. We'll tell you what we know and what we've learned.  

Maximizing ROI in Solar Sales

Link | Spread The Word!

It’s clear that, as the 21st century moves forward, the expansion of the renewable energy industry is a necessity and an inevitability.  As such, solar sales represents an excellent opportunity in a real growth industry.  However, getting the most out or your sales team and converting interested prospects into satisfied customers is always a challenge in any industry.  Making the decision to install solar panels on your home or business is an exciting investment, but it is also a big one.  Leads in solar sales have to be treated as valuable.  Each sale represents a major decision for the lead in question and, therefore, sales representatives can expect that their leads will take time with their decision and do all the requisite research.  With an informed, cautious pool of leads, it’s all the more important that sales teams know how to most efficiently contact, nurture, and close their leads.  In finding the sort of efficient, organized approach to sales that will ensure maximum ROI for every lead, there’s no better ally than a Lead Management System like Leads360.  Leads360 will bring automation to your sales process, ensuring that your sales team can focus their efforts on selling and that each and every lead is given every chance to close.

It’s true for all industries that the internet has permanently changed sales.  Anyone can now access all the information they need about any product they’re thinking about.  This means that, particularly when considering a decision that is as costly and important as the installation of solar panels, closing leads is about Best Practices.  For any sales team, there are a series of approaches for each and every lead that will maximize the chance at closing.  However, sometimes isolating these practices can be a murky and confusing process.  How many times should a sales rep attempt to contact each lead?  How long should one wait between calls?  How many nurturing e-mails is ideal?  How should leads be routed to each lead and how does one determine which leads should go to which sales agents?  Without an organized plan of attack, a sales manager can easily get buried in these and dozens of other questions.

A Lead Management System, or LMS, can provide an automated and data-driven approach to answering all of these questions.  Leads360 has collected data from millions of transactions and analyzed it to help determine what Best Practices are for sales in any industry.  What’s more, the software is designed to collect data from your sales team in order to customize a specific approach to your business.  Nurturing e-mails are sent automatically and sales representatives are given automated prompts and which leads to call and when in order to get the best results.  Your sales team can rely on the automated sales system to direct them to the right leads to work and stay focused on selling and closing leads.  What’s more, nurturing e-mails help to educate leads about the product.  Leads360 provides a specific, focused, and efficient approach to sales that automates the process and insures that no lead is allowed to slip through the cracks.

Solar Sales is unlike sales in other industries like Insurance in that the available pool of leads is much smaller.  There are far fewer potential leads due to demographic and regional limitations, and this means that each and every lead needs to be worked as hard and as smart as possible.  What’s more, unlike selling a service that people know that they need and then competing only with other companies, selling leads on solar also requires a sales team to convince the lead that solar is right for them.   Sales agents truly have their work cut out for them.  There are fewer leads to go around, and sales teams are not only competing with other companies, but they have to also work to convince leads that solar is the right choice for them.  With all of these potential pitfalls, it’s all the more important that every sales team be utilizing Best Practices.  You company simple cannot afford to miss out on a lead because of something as careless as a missed phone call or the failure to get a nurturing e-mail sent at the right time.  Leads360 allows your sales team to get the most of every lead, not just by working hard, but also by working smart.

Solar sales is a difficult business, and converting leads is a lengthy process.  In order to maximize ROI and sustain success, sales teams need to know that they’re doing everything possible to close each and every lead and that they’re working those leads as efficiently as possible.  Wasted time and effort cannot be tolerated, and Leads360 provides a sales manager with a reliable and adaptable software system that automates the sales process and maximizes results through data-driven specifications.  Any sales team intent on knowing that they’re getting the most out of their leads should seriously consider a LMS like Leads360.

Pass the Beans!

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay
  • email
  • Faves
  • FriendFeed
  • LinkedIn
  • Netvibes
  • NewsVine
  • PDF
  • Ping.fm
  • Posterous
  • Reddit
  • RSS
  • StumbleUpon
  • Technorati
  • Tumblr
  • Twitter
  • Yahoo! Buzz

Got Something To Say? Post A Comment!

Preview Comment