Learning from Olympic Gold
Lindsey Vonn won the Gold Medal in downhill skiing on Wednesday. While she and her competitors skied, commentators gave their analysis of each skier’s strategy, their mistakes, and how viable of a contender each skier was showing herself to be on that given run. During their analysis of Vonn’s run, they mentioned that she uses men’s skis. Men’s skis gave her a longer ‘wheel base’ that made it easier to maintain and control her momentum over what had become a fairly choppy course. This, some have suggested, is an unfair advantage. But men’s skis can be used by any competitor. In fact, Maria Riesch, also competing, tried using men’s skis in some of her training runs but did not end up competing with them. Why? Because she could not handle them.
Some competitors win because they are able to use tools that their competitors can’t handle.
Lead Management Software is the same kind of tool. It is used by those companies who have a desire to step up, right now, and perform. Lead Management Software is uniquely capable of putting the right sales agent in touch with the right prospect within minutes of the prospects inquiry. Companies whose way of doing business involves managing leads by email or with a CRM are choosing to do business more slowly. They are effectively making the choice to get in line behind their competitors who are using Lead Management Software.
Lead Management Software was built around the goals of getting the lead first, and maintaining contact with them if they are not quick closers. Companies that know how important it is to be first are recognizing Lead Management Software as an increasingly essential tool in any competitive market.
Some competitors lose because they don’t use the tools their competitors do.
