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Leads360 Lead Industry Report Released Today

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Report Recognizes Top Performing Lead Providers in a Challenging Year

By Nick Hedges

February 29, 2021 — This week at LeadsCon we proudly unveiled the Leads360 Lead Industry Report (LIR), our second annual study on the state of our industry. The report covers how our industry performed in 2011, which lead gen firms successfully navigated last year’s challenges and what to expect in 2012.

The Leads360 LIR study involved analysis of 23 million leads and their outcomes across almost 1,500 lead buyer databases and nearly 90 surveys and in-depth interviews with lead buyers and sellers.

We often get asked why we invest so much of our time completing and sharing this data-rich annual analysis. Quite simply, research is in our company’s DNA. We hope that sharing insight from our data can serve to help businesses improve their processes, increase ROI on their marketing investments and improve overall business performance.

We encourage you to download a complimentary copy of the report here to get the full analysis and finding, including the Lead Industry Award winners in mortgage, insurance and private sector education.

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