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Everything we know about the lead business from everyone at the Leads360 family. From online lead providers like LowerMyBills.com to Mortgage Lead Management best practices. We'll tell you what we know and what we've learned.  

Leads360 Lead Industry Report Highlights Those Who Stood Out in 2010

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Highlighting the top efforts from more than 17 million leads in the debt settlement, education, insurance, and mortgage industries, we recently unveiled our inaugural Leads360 Lead Industry Awards for 2010 performance.

Our report focused in on categories including Highest Volume Growth, Highest Qualification Rate, and Highest Conversion Rate.

Given that we receive more than 40 million leads per year on behalf of our clients, we felt the time had come to compile a definitive report, breaking down some of the top markets nationwide and who is making a difference in them. Our guiding principle for writing this report is to provide the most insight we can about what we see in our data and thus we have tried to be objective, rather than placate our customer and partner base; we believe that objectivity is what most advances the lead industry as a whole.

A number of companies made noise in the four industries we analyzed (109 companies were either interviewed or responded to survey questions) including: Clover Leads (Debt); TriAd Media Solutions and All Star Directories (Education); All Web Leads and AgentInsider (Insurance); and Lending Tree (mortgage).

In looking at a synopsis of the four industries:

  • In the insurance industry, increasing quote volume and competition is actually quite good news for the insurance lead generation industry. Insurers are competing harder for consumers who are increasingly looking towards the internet as the place to determine where the best deals in insurance lie, which compels forward-thinking insurers to pay extra attention to online lead generation and purchasing.
  • The economy is recovering, but it is unclear that the mortgage industry is recovering at the same pace. While there is some positive housing data, most believe that rates will rise during the year and hence originations, and in particular refinance mortgages, are anticipated to decline. Will this lead to less leads being sold and converted in the mortgage industry? Our clients and partners do not believe so.
  • In the education industry,  the increased attention on the marketing and admissions practices of private sector schools in 2011 should drive the most high-profile schools to focus their lead generation spending on only the most legitimate and well-known lead providers. Agencies and lead providers are also going to benefit from the growth of traditional schools’ nontraditional programs: adult and continuing education, as well as online programs.
  • When it comes to the debt settlement industry, it is reasonable to expect an increasing number of enforcements to occur in 2011 which will set a clearer precedent for what business models will be sustainable under the FTC regulations. We anticipate that this will have a deleterious impact on the size of the debt settlement industry and make it less desirable to generate leads for debt settlement companies in the long run. Our debt clients expect to buy more leads in 2011 while the debt lead providers are anticipating a reduction in demand.

The entire Leads360 Lead Industry Report can be downloaded at www.Leads360.com/LIR2010 or click here.

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