I’m excited to report, finally, that we are officially collaborating with Google. Frankly it’s a bit of a relief as we’ve had to keep quiet about it for many months. We started working with Google long before the introduction of their new Comparison Ads feature, which, if you haven’t seen it, is incredibly slick (more on that later). Google acknowledged and appreciated that we had a wealth of knowledge in the mortgage lead management space, and through our strategic relationship over the past few months, we’ve been involved in the exciting development of AdWords Comparison.

As I said, if you haven’t seen Google Comparison Ads for mortgages, you can check it out here. Essentially you can run mortgage pricing scenarios on-the-fly and compare lenders. Nick Hedges has a pretty thorough review of the functionality on his lead blog.

For Leads360 this is big news.  We know that customers that use our lead management platform perform better with internet mortgage leads. For companies that want to try Google leads they should know that Leads360 has a turnkey integration with Google so leads will be received in real-time as inquiries are made by prospective customers.

One of the unique benefits of using Leads360 is that we have built-in de-duplication management which may be useful when working with Google Comparison Ads. Essentially, if you receive more than one inquiry from the same person, you can instantly identify and merge leads so your loan officers are more efficient and provide a better customer experience, which everyone knows is Google’s #1 goal and will be increasingly important over time as Comparison Ads grow in popularity and competitiveness.

Currently Google’s mortgage-related Comparions Ads beta is open to a select group of lenders. If you want more information or if you are an existing Leads360 Enterprise customer we may be able to help you get into the beta. Contact your Client Success Manager for more information.

Tags: Lead Management