Lead Scoring is Big in Education, Mortgage, Insurance; New Targus Lead Verification Integration with Leads360
If you haven’t read the recent press release about Leads360’s integration with TargusInfo which enables on-demand lead verification from within Leads360 you should. Lead scoring and verification is relied on heavily by some of the bigger lead buyers in mortgage and education, but until recently smaller organizations were not utilizing this capability primarily due to cost. The new lead verification offering from Leads360 and Targus may change that. New leads can be automatically and instantly scored when they arrive based on phone number and address verification. Once you have this score, you can use Leads360’s lead distribution engine to prioritize follow-up.