Lead Management in Under 200 Words
LMS lead capture - Your leads may come from advertising, cold-calling, your website, or maybe you buy them from an online lead provider. By whatever means you get your leads, they enter the system and are associated with the campaign or lead provider that generated them.
LMS lead distribution - Leads are instantly and intelligently distributed to members of the sales team. Distribution is rules based and customizable. So leads representing the best opportunities can be assigned to the best sales agents.
LMS speed to contact - With a built in intelligent dialer, lead management software puts sales reps in touch with leads quicker than any other method. That means reaching the lead before competitors do.
LMS lead follow up - Lead prioritization leverages research on best practices which has shown evidence that six calls is the optimal number of contact attempts before results cease to justify the effort. Automated nurture emails make it easy to follow up on leads with no effort from sales reps.
LMS reporting - A robust reporting engine shows managers performance data for lead sources, sales reps, etc. This easy to read data allows you to change your marketing strategy based on hard numbers.
