…when your competition has to drop your name left and right, and use their version of facts to justify their claims. When I first came to Leads360 I decided to take some time to get to know the competition. A simple Google search brought many of them to the surface. One in particular actually has Leads360′s features listed in comparison to theirs. Of course, theirs is full of green check marks, and Leads360′s is full of red X’s. It’s a blatant falsehood, but the mention of Leads360 on a competitors website says something. I asked why we don’t send a cease and desist and my inquiry was met with a smile and a laugh. I guess it’s not a huge deal. I can live with it.

This morning, another one was brought to my attention. My jaw dropped. I couldn’t believe it, then again, this is business and sometimes, some companies need to…umm…reach down to a…lower level, to distract business from us.

One thing I am proud of, is the business we turn away. Yes, the business that we turn away. Not because the company is not good enough to do business with Leads360. Hardly. Because the company, we feel, is better off working with a competitor based on a full analysis performed on their operation, their hardships, and their needs. I know that our competitors read this blog (hey guys what’s up?!?!), and I know that they can name clients of theirs that we have referred over. Let’s play nice together, we’re all here to help companies close more leads and there is enough room on this mountain for more than a few of us. Just be a little more classy…I’m not saying…I’m just saying.

We’ve taken business from competitors, of course, but not by groveling and throwing out “my dad is better than your dad” schoolyard low blows. Our Sales 2.0 method assures that business won is based on merit, not Sales 1.0 tactics of deceit, and throwing competitors under the bus.

To prospective clients who read this blog, I would recommend that you do your homework. Identify your pains, and then find the doctor who is a specialist in that specific area. You can only do this by talking to all of the top Lead Management companies. My advice would be to sit back and listen to what everyone has to say, and find that one company who can cure your problem. We all do it a little differently.

To our competitors who read this blog, don’t mislead consumers about Leads360 or other companies. If you cannot win business based on what your company has to offer take that as a queue to make your product better. Don’t take that as an opportunity to create false facts about Leads360′s LeadManager. For the record, we practice what we preach, and we took those opportunities to make our product and our service better. There is a reason we are the number one LMS in the industry, and it is not because we lie to prospects to win their business.

Tags: Lead Management