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Everything we know about the lead business from everyone at the Leads360 family. From online lead providers like LowerMyBills.com to Mortgage Lead Management best practices. We'll tell you what we know and what we've learned.  

Improvise, Adapt, and Overcome

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If you’ve been in or around the military, you’ve probably heard this before.

Improvise, Adapt, Overcome.

This has been adopted as an unofficial motto of the US Marines, and many of you may remember hearing Gunny Highway say it in Heartbreak Ridge. The Marines used to be the bastard child of the armed forces. Heck, they were conceived in a bar in Philadelphia one evening, and got Army hand-me-downs. But, they made it work, they improvised, they adapted, and they overcame to become arguably the most feared military force the world has ever seen. I’m starting to hear my friends in the mortgage industry say this more and more often these days. Improvise, Adapt, Overcome. What does this mean to you?

To me it means a lot of things. Specific to this blog, it means finding what works, and doing it until the whole notion of IAO becomes second nature. What worked last year does not work this year, and what works now is a radical departure from what worked last year, to most. What have you done to improvise, adapt, and overcome?

I can tell you what Leads360 has done. We’ve changed our entire model for the most part. We’ve brought on talent from several different aspects of the mortgage industry; those who have run successful shops, those who have worked with lead vendors, and those who have worked on the front lines doing loans. We’ve had to adapt to the current market and overcome monumental obstacles. We’ve done so and continue to do so. Understanding that you are currently doing the same, we’ve prepared a series of Best Practices for you, for 2008. We know what improvisations and adaptions need to be made in order to overcome. Give us a call, shoot us an email, or stop by the office. We want to help you IAO.

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