HARP 2.0 Provides Opportunity for Lenders to Demonstrate Value
December 8, 2020 — Building trust as a go-to lender for all a customer’s finance needs is of utmost importance in the mortgage and banking industry. What is more, buyers today proactively educate themselves on what is available to them, so if a seller is not visible to them during these critical decision making moments they risk losing existing and new customers. One of the most effective ways our more successful clients build trust is by providing timely news and information on laws passed, current interest rates, or any bit of information to demonstrate they have their customer’s best interest in mind.
The expanded Home Affordable Refinance Program (HARP 2.0) is a powerful opportunity for lenders to demonstrate their value and build or earn customer trust. With a well managed marketing, nurture campaign, lenders can attract and retain customers.
Fool-Proof Your HARP 2.0 Sales Effort
Qualify and focus on the right opportunities: Start with the first critical phase of sales, quickly identify, qualify and focus on the right opportunities. This might include mining your Loan Origination Software for existing customers that may qualify for refinance under HARP 2.0, you’ll also want to mine your Leads360 database for aged leads that may not have qualified before but are eligible under HARP 2.0.
Stay top of mind: With a potential three plus months between December 1st and when lenders will begin processing HARP 2.0 applications, it is important to stay top-of-mind. Lenders will need to capture, track and nurture a large number of direct mail leads, web leads and sourced leads, with fool proof automation. With Leads360, administrators can include drip emails and even text messaging to go out based on the status of the lead so the lead is never left untouched for too long.
Prioritize and close loans: In addition to nurturing, sales-process workflow is critical to ensure priority leads are called first and new leads don’t go un-touched for too long. Leads360 enterprise edition has built in sales process workflow that can be customized to meet specific needs.
Today Leads360 published a toolkit based on best practices of some of our largest customers in the mortgage industry. You can download the toolkit here.
