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The importance of having allies: How Jenzabar complements Leads360’s offering for schools with continuing education programs

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By Martin Lind

May 30, 2021 — As I write this, I’m on a plane flying to the popular annual conference of one of our partners, Jenzabar. I thought it would be an ideal time to take a closer look at how some of our education industry partnerships work and the role alliances play in the enrollment management software ecosystem.

At the 30,000 foot level (yes, pun intended - I am on a plane after all), Leads360 helps get the right student candidates connected to and engaged with the right people in the school’s admissions department. Jenzabar software helps keep those student engaged and successful while attending school and supports the student’s transition to a career once they graduate.

Positive interactions at each touch point
We’ve teamed up with Jenzabar to help meet the growing need for schools to quickly engage prospective students at the point of initial inquiry and effectively support them through the registration fulfillment process. This need has become much more critical with the proliferation of online, adult, professional, and continuing education programs in higher education. Leads360 is integrated with Jenzabar’s continuing education platform, Higher Reach, to help track and manage large volumes of prospects for certificate, workforce development and other continuing education programs whether online or campus-based. Colleges and universities are seeking proven solutions such as Leads360 to reach prospective students quickly and ensure positive interactions at each touch point.

Building a better mousetrap - together
Why are industry alliances like these so important? The tech sector is no different from any other industry – our products are based on intellectual property (IP) and the company that succeeds is the one that correctly anticipates what the market will need next, and then creates the IP and software solution to meet that need. In the enrollment management world, the winners are those who enable admission departments to successfully identify and enroll the right students. So, by partnering with complementary solution providers, we all can provide school decision makers with best-of-breed software.

At Leads360, we’ve always operated under the philosophy that the sum truly can be greater than the parts and that goes for alliances and intelligence. That is why we continually share with the industry our research based on a quantitative analysis of millions of records in our platform and a qualitative info that we learn from partners and customers about evolving trends each year. A good example is our annual Lead Industry Report [link].

Is your product a best-of-breed solution for EDU? Want to talk to us about how an alliance might be mutually beneficial or meet for an idea exchange on trends we’re seeing in enrollment management? I’ll be at JAM this week and at booth 519 at the APSCU conference. Let’s connect. education@leads360.com.

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