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Establishing Trust Turns Prospects Into Customers

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How do you keep them coming back to your small business? This is the question posed in this article. Getting customers to show up and keep showing up is the fundamental challenge. There are a lot of little extra touches that can be provided to make prospects feel like your place of business is ‘their place’; the place where they want to come.

This article mostly addresses this challenge from a retail perspective. But no matter what your business, getting customers to show up is the thing that keeps you afloat. In a business that doesn’t have a physical location where customers show up, there is still something to be said for creating a ‘place’ where the prospect feels comfortable. This place is not physical, but it’s no less real. Maybe it is established on a phone call from a sales agent. And then it is bolstered by follow up emails that provide relevant content.

This consistent patterned content establishes rapport. It establishes trust. How do you make sure that no one falls through the cracks? Lead Management Software is the right tool for the job. After many clever examples of how business owners keep their customers coming back the writer of this article concludes that you have to out-think, not out-spend your competition. It’s good to both if you can, but why spend more than you need to. Lead Management Software helps sales people be the first person in contact with a prospect. It gets you in touch fast, and it automates as much of the repetitive work of keeping in touch with prospects as possible. Being able to get in touch first and staying in touch is the best way to establish a relationship with a prospect and turn them into a customer.

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