Customizing is So Web 1.0
When CRM and SaaS first started it was all about customization. Look at Salesforce.com or RightNow Technologies; both are web-based CRM software that is customizable beyond anyone’s imagination. I think this has been, and continues to be a big selling point for them. Think about it. Your pitching a powerful CRM system and you say to the client, hey, this can be customized to your exact business needs. Sounds great right? For a long time this was major selling technique for Leads360 as well. In fact, if you compare our lead management platform with just about any other B2C LMS on the market, you’ll see we have a much more configurable product.
Well its true, customization and configuration are benefits and we’ve certainly seen sales from it. But the tide is shifting and more companies, especially small and medium sized businesses are looking for pre-configured best practices. We get this question all the time; “hey, just tell me what my competitors are doing that is working and I want to do the same thing.” They don’t want to re-invent the wheel and they certainly don’t want to pay big bucks to some CRM consulting firm to customize Salesforce.com for them. This is a path we’ve been forging for some time. Not only do we give our clients best practices workflow templates to start with, but we continue to enhance the configuration based on feedback, research and analysis of what REALLY works. And believe me, some things work really well and some things don’t.
In the coming months we’ll be releasing more on this, both in terms of better templates and in the research reports we’ll be compiling. Stay tuned.
