coffeeforclosers.org 

We like our brands like we like our friends; with a personality.

Andy Sernovitz (word of mouth marketing expert) wrote a quick note about Zappos which has been successful, in large part, because of the personality which it has created for itself.

Here is the juicy part:

Call their customer service number: 800-927-7671

Every day a different employee hosts the phone calls. Today (Halloween) you get singing:

“Trick or treat, smell my feet, Zappos Customer Service can’t be beat. Hi, my name is Amber, and my name is Kimberly, from our product information support team, and we’ll be hosting today’s daily greeting on this spooky October 31st.”