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Archive for the ‘Marketing’ Category

NOW OPEN FOR BUSINESS: FHA Conforming Loan Amount Limit Increase

Thursday, March 6th, 2008

People, you heard it here first, okay maybe second, or third, but you heard it here nonetheless. As of now, you should be marketing to all of the old leads in your database so you can capture business that you missed out on in the past. There are strategies to make you successful doing this, they are called Best Practices, and we would like to share them with you.

Be The Market Expert

Friday, February 15th, 2008

Hello all. I’d like to piggyback on what Matt is saying by throwing a Wall Street spin on things. As mortgage professionals it is not only important for mortgage lenders to know who to contact and when regarding a mortgage, but once you have the ear of a potential loan client it is important to keep their interest, capture their trust and most importantly you want to be the one to close their loan instead of the other guy. By keeping abreast of market activity, economic data, and following the Ups and the Downs of our economy, you can be the expert instead of an order taker just throwing out rates.

Conforming loan limits will most likely increase…

Monday, February 11th, 2008

…substantially, and soon.

What will you do when that happens? If you are on top of your game you will run a report in your LeadManager to identify all leads in the system with a loan amount above $417,000 and up to whatever the conforming loan amount limit will be. You will then create an email marketing campaign discussing the recent changes and urge them to contact you to discuss potential money saving opportunities that it will make possible. You will also start a call campaign to touch these individuals, aggressively.

Oversee.net (low.com) takes on additional $150M investment

Thursday, January 17th, 2008

TechCrunch reports that Oversee.net has taken a large capital infusion. Our friends over at low.com will surely benefit from this cash as they adjust their business in the face of the changing mortgage landscape. Oversee as a whole is a fascinating company, and represents one of the first e-conglomerates. Just how important will domain names become?

Current and Past Clients, your best source of business…

Thursday, December 6th, 2007

Do you have a marketing strategy in place to touch past clients? How about current ones? Are your current clients aware of your new products and technologies? What are you doing to keep your product[s], your company, and most importantly YOU, on their mind?

The easiest, most trouble-free, and best business is return business. It is relatively simple to get if you know how to get it, and it breeds new referral based business.

Furthermore, what’s the easiest way to lose business to a competitor? Become just another part of someone’s day. Become a nameless, faceless feature of someone’s operation. This makes it easy for your competitors to walk right in, and kick you right out.

How to run a mortgage company in 2008

Friday, November 30th, 2007

I read a very interesting blog this morning over at the XBroker. Jeff over at the XBroker talks about some radical changes needed in this market to run a shop, keep your head above water, and most importantly gain consumers trust. No doubt, he will take flak from people who are stuck in the past, but still worth the read.

Internet Advertising Boom Continues - Rough Waters for Big Lead Generators?

Wednesday, November 14th, 2007

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So internet spending is still going gangbusters, including 26% rise in spending year to date…

NEW YORK (Reuters) - U.S. Internet advertising revenue rose 25 percent in the third quarter to about $5.2 billion, a new record, according to data released on Monday.

The report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP showed online advertising revenue has hit new highs in each of the first three quarters of 2007.

Revenue for the first nine months of 2007 totaled $15.2 billion, up nearly 26 percent from the $12.1 billion recorded during the first nine months of 2006, the report said.

Bad Lead = Good Lead? Because hidden oportunity is the best kind.

Friday, November 2nd, 2007

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Our own Lead Guru has written a great post about the hidden opportunity in bad leads, over at Lead Critic.

Purchased internet leads have a bad phone number percentage that ranges from 8% to 22%. Do you just return these leads without trying to salvage a deal? NO, NO, NO. Email that borrower assuming they entered in the phone number incorrectly intentionally.

Read the whole post here.

 

Powered by Personality

Thursday, November 1st, 2007

We like our brands like we like our friends; with a personality.

Andy Sernovitz (word of mouth marketing expert) wrote a quick note about Zappos which has been successful, in large part, because of the personality which it has created for itself.

Here is the juicy part:

Call their customer service number: 800-927-7671

Every day a different employee hosts the phone calls. Today (Halloween) you get singing:

“Trick or treat, smell my feet, Zappos Customer Service can’t be beat. Hi, my name is Amber, and my name is Kimberly, from our product information support team, and we’ll be hosting today’s daily greeting on this spooky October 31st.”