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Do you have a marketing strategy in place to touch past clients? How about current ones? Are your current clients aware of your new products and technologies? What are you doing to keep your product[s], your company, and most importantly YOU, on their mind?

The easiest, most trouble-free, and best business is return business. It is relatively simple to get if you know how to get it, and it breeds new referral based business.

Furthermore, what’s the easiest way to lose business to a competitor? Become just another part of someone’s day. Become a nameless, faceless feature of someone’s operation. This makes it easy for your competitors to walk right in, and kick you right out.

Courtesy of Lead Critic, we heard that our good friends at DoublePositive have announced that they have taken an additional $4M in funding to continue to grow their business. We know that our customers have been satisfied with DoublePositive’s approach and we know that they will continue to thrive, despite the current market conditions. Congratulations!

You sell to live, but you also live to sell. You are the kind of person who plans to stay in the mortgage industry even though things right now are…well…challenging. While your former co-workers have elected to take the easy way out, you have decided to be steadfast and continue doing what you love.