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Archive for the ‘Lead Quality’ Category

DoublePositive releases new live-transfer lead options

Wednesday, July 16th, 2008

DoublePositive has announced a bevy of new products aimed at providing increasingly customized hot-transfer leads for their clients.  The new products include:

PositiveExpress ARM - Hot leads facing an ARM reset.

Name-Your-Filters - Hot leads can now be filtered on the fly just as you would filter traditional leads in Leads360.

Name-Your-Script - This is certainly the most premium hot transfer lead availible.  DoublePositive will customize the leads as well as the contact and qualification process, just for your company!

Visit DoublePositive to learn more.

The Conversion Conundrum

Wednesday, February 27th, 2008


Share your closing ratios with your lead providers…

Friday, December 14th, 2007

The Lead Critic made a very good post earlier this week about sharing data with your lead providers. As a lead management system company, obviously we have a good idea of overall performance. I say overall performance because it would be unfair of me to say lead performance, because a lead is only one ingredient in the mix. More on that some other time…

Internet Advertising Boom Continues - Rough Waters for Big Lead Generators?

Wednesday, November 14th, 2007

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So internet spending is still going gangbusters, including 26% rise in spending year to date…

NEW YORK (Reuters) - U.S. Internet advertising revenue rose 25 percent in the third quarter to about $5.2 billion, a new record, according to data released on Monday.

The report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP showed online advertising revenue has hit new highs in each of the first three quarters of 2007.

Revenue for the first nine months of 2007 totaled $15.2 billion, up nearly 26 percent from the $12.1 billion recorded during the first nine months of 2006, the report said.

Bad Lead = Good Lead? Because hidden oportunity is the best kind.

Friday, November 2nd, 2007

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Our own Lead Guru has written a great post about the hidden opportunity in bad leads, over at Lead Critic.

Purchased internet leads have a bad phone number percentage that ranges from 8% to 22%. Do you just return these leads without trying to salvage a deal? NO, NO, NO. Email that borrower assuming they entered in the phone number incorrectly intentionally.

Read the whole post here.