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A price has been put on the potential Fannie and Freddie bailout. The price tag could be as much as $25 billion. It is not a fait accompli, however. Peter R. Orszag, Director of the nonpartisan Congressional Budget Office put the odds at better than half that Fannie and Freddie will not use need any cash. Critics of the bailout maintain that homeowners should be the first to benefit from any taxpayer help. But if it is approved by congress, restoring confidence to investors in the U.S. and internationally is the bailout’s aim.  We will continue to closely watch the developments at Fannie and Freddie along with our mortgage broker and mortgage banker clients.

DoublePositive has announced a bevy of new products aimed at providing increasingly customized hot-transfer leads for their clients.  The new products include:

PositiveExpress ARM - Hot leads facing an ARM reset.

Name-Your-Filters - Hot leads can now be filtered on the fly just as you would filter traditional leads in Leads360.

Name-Your-Script - This is certainly the most premium hot transfer lead availible.  DoublePositive will customize the leads as well as the contact and qualification process, just for your company!

Visit DoublePositive to learn more.

Image courtesy of GapingVoid 

Anyone in the “Lead Ecosystem” knows that it is a complicated world. 

Lead Providers have a complex formula for generating, pricing, filtering, and distributing leads, in addition to all the integration headaches of providing leads to customers by email, spreadsheet, or through one of many Lead Management Systems.

Meanwhile Lead Management companies have to work with the Lead Providers to make their mutual clients as profitable as possible, while keeping everything running smoothly.  Lead Management companies have to work with hundreds of lead providers, client self-generation and importing of leads,  and exporting those leads to a 3rd party software, such as a Loan Origination System or a client management system.

If you’ve been in or around the military, you’ve probably heard this before.

Improvise, Adapt, Overcome.

This has been adopted as an unofficial motto of the US Marines, and many of you may remember hearing Gunny Highway say it in Heartbreak Ridge. The Marines used to be the bastard child of the armed forces. Heck, they were conceived in a bar in Philadelphia one evening, and got Army hand-me-downs. But, they made it work, they improvised, they adapted, and they overcame to become arguably the most feared military force the world has ever seen. I’m starting to hear my friends in the mortgage industry say this more and more often these days. Improvise, Adapt, Overcome. What does this mean to you?

The Lead Critic made a very good post earlier this week about sharing data with your lead providers. As a lead management system company, obviously we have a good idea of overall performance. I say overall performance because it would be unfair of me to say lead performance, because a lead is only one ingredient in the mix. More on that some other time…

Courtesy of Lead Critic, we heard that our good friends at DoublePositive have announced that they have taken an additional $4M in funding to continue to grow their business. We know that our customers have been satisfied with DoublePositive’s approach and we know that they will continue to thrive, despite the current market conditions. Congratulations!

So internet spending is still going gangbusters, including 26% rise in spending year to date…

NEW YORK (Reuters) - U.S. Internet advertising revenue rose 25 percent in the third quarter to about $5.2 billion, a new record, according to data released on Monday.

The report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP showed online advertising revenue has hit new highs in each of the first three quarters of 2007.

Revenue for the first nine months of 2007 totaled $15.2 billion, up nearly 26 percent from the $12.1 billion recorded during the first nine months of 2006, the report said.

Our own Lead Guru has written a great post about the hidden opportunity in bad leads, over at Lead Critic.

Purchased internet leads have a bad phone number percentage that ranges from 8% to 22%. Do you just return these leads without trying to salvage a deal? NO, NO, NO. Email that borrower assuming they entered in the phone number incorrectly intentionally.

Read the whole post here.