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Everything we know about the lead business from everyone at the Leads360 family. From online lead providers like LowerMyBills.com to Mortgage Lead Management best practices. We'll tell you what we know and what we've learned.  

Better Service for the Empowered Customer

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Everyone in marketing and sales knows that customers are a lot savvier than they were 10 years ago. 5 years ago. Last year. Customers are always connected to the internet and have countless resources to help them make informed decisions about where they are going to take our business. And it hasn’t plateaued. There is more content all the time and quicker, cleverer ways to leverage it. There are increasingly more ways for customers to shop without reverting to the bad old days, where a customers only choice was to walk into a showroom and fend off a pushy salesman.

So how do you serve a customer whose ability to serve themselves is constantly improving? It is all about technology. It is technology that is empowering consumers, and technology that will empower sales people to better serve their customers. Take for example when a prospect submits an online inquiry. Whether it is on your website or on the website of a lead provider, it is critical to reach that prospect immediately. Smartphones have made a consumers need for instant gratification even more pronounced. They can get information whenever they want in almost every case.  But what about when they want information from you via a phone call? Are they getting that instantly? They should be, and it is entirely possible if you are using lead management software with an integrated lead dialer.

Using lead management with an intelligent lead dialer equips the conscientious sales agent with the tools to immediately reach out to an interested prospect. But it even goes a step further. An intelligent lead distribution engine funnels each prospect to the sales agent who is best suited to help him; base on licensure, expertise or other soft skills. Doing right by your prospects means being at their disposal. When someone decides they’re interested in what you sell, you can be on the phone with them in seconds, regardless of where they are.

Pass the Beans!

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