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Everything we know about the lead business from everyone at the Leads360 family. From online lead providers like LowerMyBills.com to Mortgage Lead Management best practices. We'll tell you what we know and what we've learned.  

Beneath the Surface of a Successful Sales Operation

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A successful sales operation is smooth. It glides like a swan. Calls are made and deals are closed. It appears effortless and inevitable. The successful salesman is in complete command of his craft and navigates his daily challenges with grace. His success resides in the marriage of technique and inspiration. He knows the rules, and he knows when to break them. And his head is clear. He is not focused on the minutiae of handling his daily work. His work is organized and prioritized. He’s able to stay focused on the higher level tasks of meeting the needs of his prospects.

But while it may appear smooth, beneath the surface, there is a lot that goes into a successful sales enterprise. The organization and prioritization of leads and lead follow up has to be executed strategically. The more prospects there are in the pipeline, the more opportunities there are for drag to develop in the system. The triviality of the administrative aspects of the sales job decreases in proportion to the number of leads in the pipeline. So the successful salesman glides like a swan above the water, but is paddling like mad beneath the water.

In reality, it’s not necessary to expend so much energy on managing minutiae in a sales reps day. Lead management software is a great way to automate much of the administrative work that goes along with the sales job. Following up on leads, making and keeping appointments, distributing leads and contacting them as quickly as possible; all of this is part of the work done by sales teams that result in deals being made.  With lead management it is possible to automate much of this kind of work and free up the time and concentration of sales reps to allow them to do what they do best, sell.

Pass the Beans!

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