Bad Lead = Good Lead? Because hidden oportunity is the best kind.
Purchased internet leads have a bad phone number percentage that ranges from 8% to 22%. Do you just return these leads without trying to salvage a deal? NO, NO, NO. Email that borrower assuming they entered in the phone number incorrectly intentionally.
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We devote a lot of our time and resources to helping our customers get to leads faster and more efficiently than their competition. In other words, day in and day out, we help our customers do the same thing that everyone else is doing, but we help them do it faster, better, and smarter. Lead Guru brings up a good point. There is often an equal or greater opportunity in knowing what your competition is NOT doing. Leads with bad phone numbers are likely to be ignored or given lower priority than those with valid phone numbers. Thus, for any lead that is sold to multiple brokers, a lead with a bad phone number may result in a higher chance of closing a deal. As Americans increasingly spend more time online, B2C sales must adjust their workflow to reach their customers in the way that they would like to be reached.