B2B vs. B2C CRM: What’s the Diff?
Our founder and SVP Jeff Solomon, wrote a great article for CRMBuyer, entitled “B2B vs. B2C CRM: What’s the Diff?” I suggest checking it out, as Jeff highlights some interesting points.
See below for an excerpt, or click here to read the full article.
“CRM solutions have a long history of helping B2B marketers achieve greater ROI from their leads. Yet for companies that sell their products and services direct to consumers, CRM solutions frequently miss the mark. A quick Google (Nasdaq: GOOG) search for CRM helps prove this: The search returns plenty of B2B products, but sifting through the results to find solutions designed specifically for the B2C sale is like finding a needle in a haystack.”
