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8 Reasons CRM Fails to Deliver

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CRM’s (Customer Relationship Management) are designed to provide lead management solutions and there are various CRM software packages to choose from. Whichever lead CRM software you choose to manage your marketing efforts (RightNow, SalesForce, Leads360, SAP, Microsoft,etc.),  it’s important to understand that they all require regular management and upkeep. In order to be effective the CRM software implemented must be customized to fit your particular company’s needs and goals.

An effective CRM software is designed to automate sales, track lead origination, rate the value of each potential customer and ensure constant contact with your clients. However, even if your company is using the most reliable and efficient leads management software that performs all these tasks, if poorly managed your ROI of this software will greatly suffer.

Regardless of which software you choose, time must be invested in setting up your account and ensuring the software is customized to meet your company’s goals. You must configure into your account how much you pay per leads, your desired cost per acquisitions goals, and the ROI of various marketing efforts of your company. In order to achieve the highest ROI of this software it is important that you learn to fully utilize its features.

“Most reports cite that a whopping 42% of CRM systems go completely unused after purchase, a sobering statistic given that CRM sales topped 9 billion in 2008.”

It’s imperative to know what features your leads software package provides and how you can use these features to your advantage.

We’ve created a Whitepaper titled “8 Reasons CRM Fails to Deliver“. It analyzes and explains various reasons customer management systems fail to meet expectations, and provides an easy way to assess if CRM is right for your business.

Whitepaper Topics
1. CRM is Complicated
2. CRM is Labor Intensive
3. Buying More than You Need
4. Turn-Key CRM does Not Exist
5. CRM is More Expensive than You Think
6. It is Hard to Quantify Success
7. Success is Driven by Your Company 1st & Your Software 2nd
8. Know the Problems you are Trying to Solve

You can Download the Full Whitepaper Here

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