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Archive for September, 2008

Senate Finance Committee on Healthcare Reform: “We need IT help, lots of it.”

Friday, September 12th, 2008

The Senate Finance committee recommended that the Federal Government take the lead on healthcare reform by implementing solutions that would not only cut costs but improve care. After recent hearings, the committee recommended that Pay for Performance healthcare, increased transparency and Health IT would do wonders to reign in an industry whose inefficiencies have become increasingly elephantine in recent years. It’s no wonder that better IT service top their recommendations given that such an overhaul would necessarily result in greater transparency. Software solutions are increasingly being adopted throughout the healthcare industry to help providers, insurers, and patients get the best return on their spend. While relations between these three groups can get adversarial at times, everyone would benefit from wasteful inefficiencies being eliminated or reduced.

Make money through enjoyment - the PebbleStorm ethos

Friday, September 12th, 2008

Why do you do your job?  Why do you work on projects?  The answer is likely that you work to make money and you work for personal gratification and enjoyment.  If you hated your work 100%, you would chose a different career.  One of the best things about working at Leads360 is that the people here genuinly enjoy their jobs in addition to being well compensated for their work.

One of the major forces in the development of this company has been Aaron Ross.  He has helped us with designing a great sales process for lead management software and he has helped us find even more ways to enjoy what we do.  He is currently putting time into a project of his called PebbleStorm, which is devoted to helping people make money as a byproduct of enjoying their work.  It’s the old “do what you love, love what you do” idea but brought into a much more practical and useful context?  How to you monitze your enjoyment?  Aaron posted a great overview of his efforts here.

Legislators Target Shady Practices of Health Insurers

Wednesday, September 3rd, 2008

Assemblyman Hector De La Torre (D-Southgate) has introduced a piece of legislation that aims to curb the most unfair practices engaged in by some insurance companies. Most notably, AB 1945 will force insurers to prove that a pre-existing health condition was diagnosed prior to the policy having been written if they want to cancel the policy based on those grounds. There are more far reaching measures in the bill that would necessitate state review of all policy cancellations. State review would be performed by Department of Managed Health Care or the Department of Insurance and would effectively establish industry standards for application processes, restraining the incentive insurance companies have to clip the benefits of the insured at the time when they are most needed.  The Department of Managed Health Care has investigated claims by patients who had their policies canceled even when health conditions were diagnosed years after the policies were written. Such cancellations are already illegal. Tracking them down and levying fines is not difficult for State Agencies to do, but such measures are often beside the point for families facing health crises where quick, quality health care is critical to recovery. If this bill passes into law, it will be another complication for insurance companies looking to sort through possible customers. As insurance providers and brokers face new customer acquisition hurdles it may become increasingly important for them to optimize their sales and marketing through effective lead management and other software solutions.